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Research papers

Decoding the digital needs

New digital media streams have opened completely new lines of interaction between brands and consumers. It is widely considered that the softer and more emotional aspects of advertising campaigns can trigger a response that strengthens the success of...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Trixie Cartwright, Ana Patricia Sequeira
Company: KANTAR TNS Malaysia
May 21, 2010
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Citation

Cartwright and Sequeira (2010a, May 21). Decoding the digital needs. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/decoding-the-digital-needs


Research papers

The effect of conditioning when re-interviewing

A typology of panel conditioning effects and an empirical study examining the phenomenon are presented. The experiment on panel conditioning using a typical tracking study questionnaire shows that high frequency repeat interviews lead to a small...

Catalogue: Panel Research 2006
Authors: Clive Nancarrow, Trixie Cartwright
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Nancarrow and Cartwright (2006a, October 08). The effect of conditioning when re-interviewing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-effect-of-conditioning-when-re-interviewing